The Foundation of Any Business

A good product is the most important aspect of any business! Right? Not so fast! Let's look at a different angle. The product is only an extension of a much more critical core value:

                                             Humility

Legendary thinker, Karl Popper asserted that we "....should formulate a bold conjecture and then start looking for observations that could prove us wrong." Challenge assumptions. Accept that perhaps initial ideas or inclinations are mere hypotheses. Listen, learn from, and adapt based on input from potential customers. The iterative process is entitled "customer development" and occurs well before a product is ever created. 

This is the essence of the Lean Startup. 

Hello World!

Hope is a powerful human emotion that connects people far and wide. It serves as a unifier and gives us a call to action. It is what gets us out of bed in the morning and motivates us to do something or be something great. The amazing thing about hope is that is can manifest itself in simple, small ways. For example, San Francisco 49ers fans collectively hope that their team will win the Superbowl this February. It is a common bond that gives two strangers wearing 49er jerseys a reason to connect and greet each other with a "Go Niners!"
On a larger scale, hope can bring together people to help change the world. For instance, Muhammad Yunus started the microfinance revolution in 1977 when he opened up the Grameen Bank providing very small business loans and thus hope to the underprivileged. This hope was converted to opportunity, opportunity to concrete goals, goals to action, action to success!

Join us on a start-up business journey where we seek to convert hope to success both for ourselves and for the amazing customers we seek to serve!