The Foundation of Any Business

A good product is the most important aspect of any business! Right? Not so fast! Let's look at a different angle. The product is only an extension of a much more critical core value:

                                             Humility

Legendary thinker, Karl Popper asserted that we "....should formulate a bold conjecture and then start looking for observations that could prove us wrong." Challenge assumptions. Accept that perhaps initial ideas or inclinations are mere hypotheses. Listen, learn from, and adapt based on input from potential customers. The iterative process is entitled "customer development" and occurs well before a product is ever created. 

This is the essence of the Lean Startup.