Want to Thrive? Try Paisa Vasool

When I first saw the phrase Paisa Vasool while reading the $10 Trillion Prize: Captivating the Newly Affluent in China and India, I immediately thought of food. The phrase sounded similar to the famous Italian dish "pasta fagioli." Paisa Vasool is not a pasta dish but rather, it refers to the concept of when Indian consumers experience the perfect balance between quality and value when purchasing a product. 

Come to think if it, Paisa Vasool and food have a lot in common and remind me of my favorite restaurants! Food establishments that appeal to the broadest audience typically offer great portions, good food, all at a reasonable price. These are those higher end chain restaurants that have a 1 hour wait on a Friday night. Do I stay or do I scratch my name off the wait list? Typically, I wait because when the buzzer 'buzzes' and I get my table, I know I will be satisfied and the check will not break the bank. No wonder these kind of restaurants thrive!  

As lean startup entrepreneurs, Glen and my goal is to relentlessly search out and discover the perfect harmony between quality and value. We are patient, methodical and humble because the key to filling consumer demand is finding and delivering Paisa Vasool.

Tony